Sunday, June 8, 2014

Sponsored Video :: Can You Share This Please? #HelpAChildReach5

As you know, Lil Pumpkin just celebrated her fifth birthday. Every single day since she was born, we've felt so blessed by her presence and so happy watching her accomplish each milestone. From taking her first step, to speaking her first word, to creating her first drawing... each are such precious memories to remember.

Life is certainly more fulfilling with her around. Through exploring our world together, it seems like I'm seeing everything for the first time all over again and I feel so much more alive! Sure, as with everything, there have been parenting downs, but she gives me the strength and motivation to pick myself up, and to carry on.

Very often, I dream excitedly about what she'll be like all grown up but sometimes I get a little melodramatic and think to myself - what would life be without Lil Pumpkin? Would there still be crazy laughter in the house? Would we care about stopping to enjoy the simple things in life? Would we still be so interested in Singapore's past and future? Would I still be inspired to blog about family?

To many of us in the developed world, my little melodramatic thought will just remain that... a thought. But sadly, it is a reality for some families that do not have the same advanced health systems and education that we do.

Every year, a staggering 2 million children under the age of 5 die of infections like diarrhoea and pneumonia. BUT, these deaths can be prevented by washing hands with soap. It might be hard to imagine that such a simple act can help to erase this tragedy, but it does and more people need to know about it.

Lifebuoy is on a "Help a Child Turn 5" mission to spread the importance of good handwashing habits around the world. Most importantly, this mission that will help more children reach their 5th birthday and save around 600,000 children lives per year. Last year, they adopted Thesgora, India which has one of the highest incidences of diarrhoea among children and worked directly with school children, neonatal mums and community groups to encourage handwashing with soap at key occasions {before eating, after using the toilet and when bathing} in order to help every child reach five and improve the lives of all villagers. Their effort helped to reduce incidents of diarrhoea from 36% to 5%!!

Thesgora was just the first of many villages that Lifebuoy will work with and this year, they will adopt adopt Bitobe, Indonesia. Watch the video below to see how Help a Child Turn 5 could have helped a child like Utari. Please watch until the end!!

You can find out more from Lifebuoy's website, and do your part to help children reach their 5th birthday by sharing this post and Utari’s story on social media by tagging #helpachildreach5

* Disclosure: This is a sponsored advertorial for Lifebuoy. All opinions are my own.



Masshole Mommy said...

It's so sad that things like this occur this day in age.

mail4rosey said...

Absolutely, I shared it on FB, Twitter, and G+

Theresa Mahoney said...

I just don't understand a world where not everyone has something as simple as hand soap to stop the spread of germs causing these diseases. Kudos to Lifebuoy for doing their part to help!

Ai Sakura said...

Masshole Mommy: yeah it is..

Mail4rosey: thank you!!

Ai Sakura said...

Theresa: it's hard to imagine, isn't it?

An Apel a Day said...

I do like their tradition of planting a tree when a child is born.

It's so sad that they loose children so easily. Especially since it can be prevented.

I had a sister that died at 2 weeks, one of my living sisters had a son that passed away shortly after birth. Their deaths weren't preventable. Death is never easy.

It's good this company is spreading the word.