Friday, January 29, 2016

Yummy Mummy Winner! | Her World Plus Social Media Awards 2015

I haven't posted much about "my life as a blogger" lately but just wanted to share the good news that I won the Yummy Mummy category at Her World Plus Social Media Awards 2015!

In late Dec 2015, I was notified that I was one of the top 4 finalists in the category. The inaugural awards is not just for bloggers actually, but was created to recognise budding social media personalities and honour outstanding content creation in all areas of online communications channels dedicated to community-based input, interaction, content-sharing and collaboration e.g. YouTube, Twitter, Instagram, Facebook etc. 

It came as a very pleasant surprise since I didn't sign up for it, and I didn't even realise I was nominated as well. I told hubby about it and the first thing he said to me was..

Hubby: "Do you have to cook??"
Me: "Erm, no?!"
Hubby: "Oh ok... go for it!"
Me: .... {so what are you trying to say about my cooking??!!!!}

Part of me was apprehensive about accepting to be a finalist {as anyone would be when joining a competition}, but another part of me thought "why not??!" I always tell Lil Pumpkin it's ok to be afraid, but do it anyway and I need to practice what I preach!! (●´∀`●)

So I accepted to be part of the awards and we had to post 3 photos on Instagram to answer some challenge questions {mine are here, here & here}. Since the final winners for each category were determined by the editorial team {50%} and public voting {50%}, you saw me requesting for your votes in some of my recent posts too (⌒▽⌒)☆

I tried my best in the challenge photos but didn't much about winning since the other finalists in my category had 15k-20k of followers each just on Instagram!! That's a lot and would affect the voting scores by a fair amount.

In comparison, this underdog has only around 6k in total on my Instagram and Facebook page.. if you haven't yet, you are more than welcome to follow / like me there to help me grow them by the way haha #shamelessplug


Anyway fast forward to a month later, I received news that I won in my category!!!  Wooohooo!!! I'm certified a Yummy Mummy!! ヽ(*≧ω≦)ノ

It was an extremely unexpected win and oh my oh my... I'm honoured to have won but most of all, I'm so thankful for all the precious support. Given that each finalist was handpicked by the editorial team, I'm sure all our content would have been considered "strong" so public voting was probably the deciding factor?

In any case, each and every single vote counted and I definitely couldn't have done it without all your love o (◡‿◡✿) Even if you are from overseas and tried to vote but couldn't because they needed a local number, I really appreciate your thought and effort!

As a blogger who works with brands and PR firms, I get requests for my follower numbers on my social media platform as proof of my "reach" or "social influence". Most people look to these follower numbers when judging the success of a social media platform. Sure, having a ton of followers or likes on Twitter and Facebook are always good for social proof, but these numbers don't matter when there is no engagement

Engagement is about interaction. It’s getting people to read your posts, commenting and conversing, clicking on your links, sharing what you've posted, and acting on your call to action.. It’s getting them to feel like you are providing them value, that you’re a genuine person and aren’t just there to promote/ sell stuff.

And that's why since the beginning, as much as my time allowed, I've always tried to focus on building community and engagement, rather than building numbers. Getting to know my community, responding to comments / queries, sharing in their own pain and joy, being involved in people who take the time to want to get to know me better, creating helpful and meaningful content they can relate to, and hopefully inspiring them to lead a healthier, fulfilling lifestyle.. 

Sometimes I do miss out on projects though because I don't have the big numbers that the brands and PR firms are looking for, and sometimes when that happens, it does get frustrating. 

So, this award is all the more significant for me because it demonstrates that my focus has been / is correct. Even though my numbers may be small and growing slowly, at least my community is engaged enough to support me when I asked them to. 

Thank you once again for being here with me on my blogging journey and for keeping me motivated to go further. What a wonderful start to 2016 and I hope for an even brighter year ahead for all of us!! (/^▽^)/
 
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23 comments:

Kathy - yinyangmother said...

Congratulations Sakura - a great credit to your engagement with your readers.

Sally-Ann Brown said...

Congrats on the award.
I have been reading a few posts lately how engagement and interaction i
s actually becoming more important than overall stat numbers, but it's a slow change.

Danessa Foo said...

Congratulations Ai!
I agree with the contest. you are a yummy mummy!

Don't worry too much about numbers. Good PR companies can see which bloggers bring quality (not just quantity) to the table :)

Stacy said...

Congrats! :)

Carol Mei Mei said...

Congrats, Ai! I think it was an award well deserved!

Ai Sakura said...

Kathy: thank you!

Sally-Ann: I think a lot of bloggers have been talking about it for a very long time but over on the other side, it is still taking some time to catch up.

Danessa: Yes agree. Very thankful for those that do appreciate that!

Stacy: thank you!

Carol: thanks for your support through the years :)

Denise Mooney said...

Congratulations - great achievement!

Theresa Mahoney said...

Congrats Ai! A well deserved win, indeed!

Debs G from Owls Well said...

It's all about quality! Great work, Ai!

Michelle Hon said...

Congrats again Ai. You deserve it!

annette charlton said...

I am a fairly new blogger and finding my way around social media. With no Instagram, Twitter, Google+ or other accounts before blogging I am learning quickly. Something else I didn't know was that there were blogging awards. So congratulations on your win and I'll certainly research blogging awards. Well done again!

Vicki @ Knocked Up and Abroad said...

Yay! Congratulations. So rewarding and gratifying for you I'm sure for your hard work to be acknowledged x

Waiwai Leung said...

Congrats Ai! Keep up your good work!

--andy-- said...

Congrats Ai! You deserve it :)

cheers, Andy
(SengkangBabies)

alissa apel said...

Congrats! That is so exciting. I don't even know if they have awards for blogging here in the US. I'm sure they have to, but I don't know. You certainly have great photos on your blog.

Susan said...

yeah, so happy for you on your win Ai! *throws confetti in the air* You've certainly proven that mummmies can be yummy and have a life outside of being just a mum!

Denyse Whelan. said...

Many congratulations! What an awesome and well-deserved win. Denyse

Grace said...

Wooooohooo! So happy for you! You totally deserve this! Totes the Yummy Mummy!
Love how you didn't even sign up for it :)
PS I'm sure you're a great cook! LOL!

mAy said...

I saw your competitors and they really have A LOT of followers! So this proves who has REAL Supportive Followers ay? So proud of you! Yummy Mummy!!!!! hahah Loving that Yummy Ice-cream Mom!

Mums Babies said...

Congratulations dear! Your hardwork and giving your quality work is key to success:)

Lyn Lee said...

Agree! Engagement is what's real after all right? There are many numbers, which are just that, numbers. Which might not be real in the first place either...

indah nuria Savitri said...

Congratulations, Ai...for sure you deserve it..

Phoebe Lau said...

congratulations Ai!! regardless the numbers, still love your blog contents and you deserve the win.